It is believed that Hawai‘i's first accommodations for transients were
established sometime after 1810, when Don Francisco de Paula Marin “opened his
home and table to visitors on a commercial basis .... (in) ‘guest houses’ (for)
the ship captains who boarded with him while their vessels were in port.”
In Waikīkī, in 1837, an ad in the Sandwich Island Gazette newspaper
extended an invitation to visit the new “Hotel at Waititi” (as Waikīkī was
sometimes called) - the exact location of this first hotel was not given,
however it remained in business for only a few years.
In the 1870s, another foreign resident, Allen Herbert, turned his home
into a family resort. Herbert’s
enterprise broadened its appeal by welcoming ladies and children. In 1888, this
became Waikīkī’s second hotel – The Park Beach Hotel.
In 1893, the first famous Waikiki hotel opened. George Lycurgus, leased Herbert’s premises,
renamed the hotel “Sans Souci” (“without care”) and turned it into an
internationally known resort to which visitors like the Scottish author Robert
Louis Stevenson were attracted (the beach, there, is still named for it.)
When Hawaiʻi became a US territory (June 14, 1900,) it was drawing
adventuresome cruise ship travelers to the islands. Hotels blossomed, including Waikiki’s oldest
surviving hotel, the Moana Hotel, in 1901.
However, the tourists stopped coming - possibly because Honolulu was
swept by bubonic plague in 1899 and 1900.
There were reports that Los Angeles was anticipating a bumper crop of
tourists for the winter of 1902.
Competition had already begun.
Over the decades, promotional efforts grew and so did the number of
tourists.
In 1917, the Hau Tree was purchased and expanded - the buyers renamed
it the Halekulani ("House Befitting Heaven.") The Royal Hawaiian Hotel opened on February
1, 1927.
During the 1920s, the Waikīkī landscape would be transformed when the
construction of the Ala Wai Drainage Canal, begun in 1921 and completed in
1928, resulted in the draining and filling in of the remaining ponds and
irrigated fields of Waikīkī.
In 1941, a record year, in which 31,846 visitors arrived, World War II
brought an abrupt end to tourism in Hawaiʻi.
Three years later, the Chamber of Commerce began bringing it back to
life with a Hawaiʻi Travel Bureau (now HVCB.)
An important priority was to get the ocean liner "Lurline"
back in the passenger business after her wartime duty. In the spring of 1948, with an enthusiastic
welcome by some 150,000 people and an 80 vessel escort, she steamed into
Honolulu Harbor to reclaim her title as "glamour girl of the
Pacific."
Also In 1948, American President Lines resumed flying the Pacific and
scheduled air service was inaugurated to Hawaiʻi.
1959 brought two significant actions that shaped the present day
make-up of Hawai‘i, (1) Statehood and (2) jet-liner service between the
mainland US and Honolulu (Pan American Airways Boeing 707.)
These two events helped guide and expand the fledgling visitor industry
in the state into the number one industry that it is today.
Tourism exploded. Steadily
during the 1960s, 70s and 80s, the millions of tourists added up, and Hawai‘i
was learning to cope with the problems of success. The yearly visitor arrivals total peaked at
over 7.6-million people in 2006.
It was recently reported that recalibrated estimates of visitor
arrivals suggest a new record of 7.8-million visitors will come to the islands
this year.
Tourism is the activity most responsible for Hawaiʻi’s current economic
growth and standard of living.
Although many emerging industries – such as technology, film, health
& wellness, professional services, specialty products and others – show
great promise for the future, Hawaiʻi's economy will likely depend on the
activity generated by visitor activity for years to come.
Hawai‘i Tourism Authority (HTA) has been adjusting to deal with both
the short-term challenges facing Hawai‘i’s tourism industry and the longer-term
challenge of achieving a healthy and sustainable industry that provides maximum
benefits to Hawai‘i’s community.
I was happy to have served for four years on the Hawaiʻi Tourism
Authority.
Recent news on visitor arrivals and expenditures has been good. The outlook for the tourism industry in
Hawaii is optimistic.
The image is a postcard showing a Pan American Airways Boeing 707 at
Honolulu Airport.
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