The Hitachi Tree

Moanalua Gardens is a 24-acre privately-owned public park in Honolulu. The park is the site of Kamehameha V Cottage which used to be the home of Prince Lot Kapuāiwa, who would later become King Kamehameha V.  Moanalua Gardens also hosts the annual Prince Lot Hula Festival.

Moanalua Gardens is also the home of a large monkeypod tree (about 130-years old) that is known in Japan as the Hitachi Tree, one of the most recognizable corporate icons in Japan.

The Hitachi Tree first originated through a TV commercial for Japanese electronics manufacturer Hitachi, Ltd that first aired in Japan in 1973.

The Hitachi tree, a large monkeypod tree with a distinctive umbrella-shaped canopy, grows in the middle of a grassy area in the middle of the park.

The tree is registered as an exceptional tree by the City and County of Honolulu and cannot be removed or destroyed without city council approval.

An earlier agreement between the Damon Estate and Hitachi gave Hitachi exclusive worldwide rights to use the tree's image for promotional purposes in exchange for annual payments.

It was recently reported that Hitachi Ltd, has agreed to pay the owner of the Moanalua Gardens $400,000 a year for 10 years to use the garden's famous monkeypod tree in its advertising.

The tree symbolizes the "comprehensive drive" and the "wide business range" of the Hitachi Group. It continues today as an image of the Hitachi Group's working for communities through leveraging of its collective capacities and technologies, and the dedication of the individuals that the Group comprises.

The tree is widely recognized, especially in Japan, and has become an important symbol of the Hitachi Group’s reliability, and earth-friendliness.  It also enhances Hitachi’s brand value as a visual representation of its corporate slogan: "Inspire the Next."

Over the past 40 years, the Hitachi Tree has become a valuable Hitachi Group asset as a familiar and respected image in Hitachi's expanding messages globally.

It symbolized the Group spirit of bringing its whole strength to a wide variety of business fields in Japan in order to contribute to society.  In Hitachi’s view, how better to portray this spirit than with a mighty tree?

Since then, the Hitachi Tree advertisements focused on the domestic market, have continued in various forms, including newspapers and magazines, on public transport, in picture books and through photography competitions on the theme of trees.

As such, the Hitachi Tree plays an important role connecting customers and the Hitachi Group.  Here’s a link to its 9th generation of Hitachi Tree TV commercials:

http://www.hitachinoki.net/adv_en/flashmovie.html

Monkeypod is native to Central and South America and widely distributed in subtropical areas. The leaf shape is similar to that of fern fronds, and the leaves open at sunrise and close in the afternoon.  Flowers bloom twice a year, around May and November.

Moanalua Gardens Foundation preserves and perpetuates the history, native culture and environment of Hawaiʻi through education, celebration and stewardship at Moanalua Gardens and Kamananui Valley.

This is accomplished through our educational activities, resources for educators at Moanalua Gardens and Kamananui Valley, and the Prince Lot Hula Festival.  Moanalua Gardens Foundation offers high-quality, award-winning educational programs and services to Hawaii since 1970.

In addition to this image of the Hitachi Tree, I have included others, as well as Hitachi Ltd advertisements using the Moanalua Gardens tree in a folder of like name in the Photos section on my Facebook page.

http://www.facebook.com/peter.t.young.hawaii

© 2012 Hoʻokuleana LLC

Kamehameha V Cottage

Prince Lot Kapuāiwa, who later became Kamehameha V, owned a cottage in an area now known as Moanalua Gardens next to a kalo patch, a fishpond and Chinese Hall.  Moanalua Gardens is a 24-acre privately-owned public park in Honolulu, Hawaii.

The cottage, built during the 1850s, is a single-story wooden structure laid out in Hawaiian style with a Victorian motif.

The building is comprised of three separate units: a cooking and eating unit; a living and sleeping unit; and an entertaining pavilion (this third unit is a post-Kamehameha V addition). The units are all attached to each other by a series of roofed lanai.

The exterior wall of the center building is made of clapboard whereas that of the dining and kitchen hall is made of board and batten.

The exterior trim is of Victorian Gingerbread (the cresting), accenting each of the different roof styles of the units (gable, simple shed, hip, and domelike roofs). The single unifying factor of the roof in the overall building is the consistent use of wooden shingles.

The original cottage (the center unit) was very simple with minimal ornamentation. The revival of hula performances may have had some influence on the construction as the original cottage had a lanai that completely surrounded the building where hula could have been performed for invited guests.

In 1856, Prince Lot built the kitchen and dining unit as a separate building using tongue-and-groove material with vertical molded battens over the joints.

Lot Kapuāiwa, four years older than his brother Kamehameha IV, ascended to the throne at his brother’s death in 1863.  Like his brother, he ruled for nine years (1863 to 1872.)

In 1864, when it appeared that a new constitution could not be agreed upon, he declared that the Constitution of 1852 be replaced by one he had written himself.

Kamehameha V (Lot) founded the Royal Order of Kamehameha I on April 11, 1865, in commemoration of his grandfather Kamehameha the Great.

The stated purpose of the order was "to cultivate and develop, among our subjects, the feelings of honor and loyalty to our dynasty and its institutions and ... to confer honorary distinctions upon such of our subjects and foreigners as have rendered,  or may hereafter render to our dynasty and people, important services."

Known as "the bachelor king," Lot Kamehameha did not name a successor, which led to the invoking of the constitutional provision for electing kings of Hawai`i.

Under the Kingdom's 1864 constitution, if the king did not appoint a successor, a new king would be elected by the legislature from the eligible Hawaiian royals still alive. William Charles Lunalilo and David Kalākaua were the candidates; Lunalilo was the more popular of the two.

The property was transferred to Bernice Pauahi Bishop, the last of the Kamehameha line.  She willed (in 1884) the ahupua‘a (land division) of Moanalua to Samuel Mills Damon.

In the 1900s, Damon renovated the cottage and used it as a residence.  In 1961, lattice work around the building was added, and around 1972-1973, a new shingled roof was installed.

The building has been situated at three different Moanalua sites since its original construction. It was moved to its present location in 1960.

A non-profit organization founded in 1970, Moanalua Gardens Foundation (MGF) works toward preserving and perpetuating the native culture, environment, and people of Hawai‘i through education, celebration and stewardship of Kamananui Valley and Moanalua Gardens.  (Lots of information here came from them.)

The MGF sponsors the Prince Lot Hula Festival (this year was the 35th annual that attracted 10,000 people.)  It is the largest non-competitive hula event in Hawai‘i, and honors Prince Lot Kapuāiwa who helped to revive the hula by staging pāʻina (parties) at his summer home in Moanalua.

For safety reasons, the cottage is off limits.  In addition to this image here (older, but undated,) I have included other images of Kamehameha V’s Summer Cottage at Moanalua Gardens and other images of Kamehameha V in a folder of like name in the Photos section on my Facebook page.

http://www.facebook.com/peter.t.young.hawaii

© 2012 Hoʻokuleana LLC

Laukanaka Ka Hula … "A Multitude of Hula Groups Gather" – Prince Lot Hula Festival

The 35th Annual Prince Lot Hula Festival is taking place at Moanalua Gardens on Saturday, July 21, 2012, from 9 am to 4 pm, hosted by the Moanalua Gardens Foundation (MGF.)

The largest non-competitive hula event in Hawai‘i, the festival is held each year to honor Prince Lot Kapua‘iwa who reprised the once banned hula in the district of Moanalua.

"Our theme is based on a traditional ‘oli that talks about groups of hula people coming together to celebrate hula.  Our theme Laukanaka Ka Hula … "A Multitude of Hula Groups Gather" speaks to people from all over who appreciate and love all aspects of hula.," said Alika Jamile, MGF Executive Director and President.

"Our opening ceremonies will include a special ho‘ike (show) in honor of noted kūpuna who have made important contributions to our Hawaiian culture and the hula," Jamile stated.

"Some of Hawai‘i's most celebrated hula hālau will be invited to next year's festival," said Alika Jamile, MGF Executive Director and President.  "In 2012, we plan on adding more cultural activities and workshops to enhance the experience for visitors and local residents alike," Jamile said.

The event will feature both hula kāhiko (ancient) hula and chant, and ‘auana (modern) hula performances.  Dancers will perform on one of the few remaining pa hula (hula mounds) in Hawai‘i.

Local food and refreshments will be available for purchase throughout the day. Limited edition tee shirts and a souvenir button will be on sale. Proceeds from these merchandise sales will help cover the costs of the festival.

Festival sponsors and supporters include the Hawaii Tourism Authority, State Foundation on Culture and the Arts, the Office of Hawaiian Affairs, the City and County of Honolulu, the National Endowment for the Arts, Aloha Pacific Credit Union, Hawaiian Airlines, Kamehameha Schools, ING Direct, Servco Foundation, the Hawai‘i Visitors and Convention Bureau, the O‘ahu Visitors Bureau, the Honolulu Star Advertiser, MidWeek and other businesses.

A non-profit organization founded in 1970, Moanalua Gardens Foundation (MGF) is committed to preserving and perpetuating the native culture, environment, and people of Hawai‘i through education, celebration and stewardship of Kamananui Valley and Moanalua Gardens.

Named in memory of King Kamehameha V, Prince Lot, the festival was founded in 1978 by MGF and now attracts up to 10,000 residents and visitors each year.

Moanalua was a favorite recreation spot for Prince Lot, who is credited with reviving the hula in the district of Moanalua. His summer cottage can be found on the gardens' grounds.

There is no charge to attend the festival, however, a button donation to MGF is requested to raise funds to support the event.

The public, and visitors, are welcome and encouraged to bring their beach chairs and mats and enjoy the fun, food and festivities under the shady monkeypod trees of Moanalua Gardens.

In addition to the festival announcement here, I have posted some images from Moanalua Gardens Foundation on last year’s Prince Lot Hula Festival in a folder of like name in the Photos section on my Facebook page.

http://www.facebook.com/peter.t.young.hawaii